Customers Are Smarter

Traditionally commercial dishwashing companies would target their customer with print advertising, mailchimp campaigns, trade shows and direct mail. The current customer has changed in recent years, within nanoseconds they have endless amounts of information and product reviews available to them.  And all of our recent data tells us that customers are predominately finding us on smartphone devices. 

The importance of your online presence can greatly affect the customer decision process.  However, the beauty of commercial dishwashing is that this will never be a light decision the customer makes.    The first vital step is to ensure the content they find is good. Before they even decide to ring your 1300 number make sure your product features are clear and up to date online. Use social media to engage customers but don’t forget it better be good to keep them engaged.

In an industry first, Meiko Australia produced an animated short to meet the demand for products and features at your fingertips but in a visually appealing medium. In less than two minutes, we are able to explain the benefits of having Reverse Osmosis integrated in your commercial dishwasher. A subject which on a good day can be dry, has now become a visual sales tool which meets the demands of our new dynamic customer.   

When you go to the trouble of making a good video, don't stop there, why not following it with some well-produced customer testimonials. The main thing is to try new ways to appeal but have fun at the same time, the current market place is a playbook in progress.